When the initiator of RE-THINK contacted the RC team, beach cleaning had already become an old topic, so we raised some questions: "How are you different from existing organizations?" "You are not an arts and culture group, so how can the RC Culture and Arts Foundation support you?" Therefore, RE-THINK incorporated the concept of "Pokemon Go" into beach cleaning, and inspired by the controversy surrounding Damien Hirst and Jason deCaires Taylor's ocean creations at the 2017 Venice Biennale, we believed that the immortal remains of the beach waste should be a cross-generational masterpiece of human traces, and the ocean currents left on the Taiwan coast are a fusion of exotic emotions. The following year, RE-THINK completed "the guide book of marine debris" in Taiwan and won the Best of the Best award at the German Red Dot Design Award.

​“The goal of design is to achieve communication, and if it fails to generate sustained action, it is just an exhibition. Is designing in such an approachable and fun manner actually weakening people's awareness of issues? It's definitely a challenge designers must address.”

There will be challenges to any public welfare route. Some argue that the fundamental solution to marine waste is not just cleaning up beaches but source management. What is the point of turning serious revolutionary actions into such a happy occasion? Honestly, our support for public welfare is subjective, and we believe that different paths lead to the same goal, but we chose "a visible and better tomorrow" as a more pragmatic approach. It was therefore in RE-THINK's regular strategy meetings that a challenge to the next established chaos was proposed. They observed that many recycling spaces in Taiwan have different classification logics. Is "recycling" meant to mean "burnable/non-burnable" or "usable/non-usable"? The wording may be the same, but the public's interpretation may be completely different.

The "Recycle Index" is their next challenge, which includes redesigning the recycling field and exploring how design can guide people towards more intuitive recycling behaviors. During the planning process, we actively partnered with Re-lab to assist with data visualization and infographics. In addition, we reached out to foodpanda to leverage their network and help investigate consumer behaviors beyond the online echo chamber. As a philanthropic venture, we provide not only financial support but also share our network, strategize and consult, and even reinforce beliefs and ignore doubts for the sake of public good.