多元美學 A Foundation Is Also a Part of Society and Can Even Have Their Own Personalities as a Juridical Person – Paper Windmill Truck Art Project.
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The Paper Windmill Truck Art Project is one of the CSR initiatives created by RC during his tenure as a logistics executive. At the time, RC believed that if a company wants to promote Corporate Social Responsibility (CSR), it should not just focus on paying tax as a redemption and for the sake of public relations. The personality of a company should be demonstrated not only in its operations but also in its community participation. The company must constantly examine what it wants to do, what is suitable for it to do, and what things only it can achieve.
攝影：高修民
As for why the Paperwindmill Theater is not the performer, it is because RC believes that the Paperwindmill Theater is the only art group in Taiwan that can independently and continuously perform outdoor shows. However, inspiration for art and creativity requires diverse stimulation, and it is essential to expose children to a variety of performances. Meanwhile, the Paperwindmill Theater generously expressed its willingness to contribute its touring experience to assist other performing groups that bring art to rural areas. Thus, the project began.
“We recognize the Paperwindmill Theater as the only group in the country that is capable of performing outdoor shows in rural areas. We know that they possess important know-how regarding their performance content and system management. However, on the other hand, we also joke that we can't let children in remote areas think that the only art performance is the Paperwindmill Theater.”
Performing in the fickle outdoor environment, equally distributing art with the public, and finding the best programs are our fundamental beliefs. However, strong logistics support is essential for nationwide touring performances. In addition to the art administration of the Paperwindmill Theater, it is necessary for the program to combine the maintenance of the stage truck, arranging the drivers, and keeping an eye on driving safety, which is exactly the business capabilities of logistics. If the truck does not move, the tour does not move. Therefore, the enterprise becomes an indispensable force between them, which is much more meaningful than the simple financial sponsorship. As for each participating performing group, not only does this program increase their performance opportunities, but also offers them the opportunity to hold outdoor tours which improve their interaction with the audience. If they can continue to adjust the script, make every effort to show the best performance, and also learn from the Paperwindmill Theater's art administration abilities, it can also enhance the professional management of the theater group.
“We recognize the Paperwindmill Theater as the only group in the country that is capable of performing outdoor shows in rural areas. We know that they possess important know-how regarding their performance content and system management. However, on the other hand, we also joke that we can't let children in remote areas think that the only art performance is the Paperwindmill Theater.”
Performing in the fickle outdoor environment, equally distributing art with the public, and finding the best programs are our fundamental beliefs. However, strong logistics support is essential for nationwide touring performances. In addition to the art administration of the Paperwindmill Theater, it is necessary for the program to combine the maintenance of the stage truck, arranging the drivers, and keeping an eye on driving safety, which is exactly the business capabilities of logistics. If the truck does not move, the tour does not move. Therefore, the enterprise becomes an indispensable force between them, which is much more meaningful than the simple financial sponsorship. As for each participating performing group, not only does this program increase their performance opportunities, but also offers them the opportunity to hold outdoor tours which improve their interaction with the audience. If they can continue to adjust the script, make every effort to show the best performance, and also learn from the Paperwindmill Theater's art administration abilities, it can also enhance the professional management of the theater group.
攝影：高修民
“ If the car does not move, the tour does not move either. That is why the enterprise becomes an indispensable force in this process. This is more meaningful than just providing financial support.”
Braving the elements to deliver gifts to everyone, the smiles in response have always been the most touching feedback for the logistics industry. The "Paper Windmill Truck Art Project" shares a similar intention, every place the tour visits is served by colleagues in logistics. This leads to the drivers being integrated into the project and often emphasizes that this is their company's vehicle or their own performance instead of a PR invitation. The sense of achievement and honor comes from the fact that they have truly done something that "would not have happened without them.”
Braving the elements to deliver gifts to everyone, the smiles in response have always been the most touching feedback for the logistics industry. The "Paper Windmill Truck Art Project" shares a similar intention, every place the tour visits is served by colleagues in logistics. This leads to the drivers being integrated into the project and often emphasizes that this is their company's vehicle or their own performance instead of a PR invitation. The sense of achievement and honor comes from the fact that they have truly done something that "would not have happened without them.”
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