The strategy implementation of an entrepreneur's commitment to public welfare. Connecting the dots with a group of adventurers to explore the future.
多元美學
Not Only A Desire But A Necessity. Not Only One of the Options But the Only Solution: Aestheticell Textbook.
向下閱讀

"12,760 hours, that is the amount of time students spend with textbooks during 12 years of compulsory education in Taiwan (equivalent to watching 6,000 movies, visiting 3,000 art museums...). If textbooks can go beyond knowledge transmission and incorporate aesthetic inspiration, is it possible to shape the aesthetic sense of an entire generation in Taiwan twelve years later?" - Aestheticell Textbook Season 3 Crowdfunding Campaign.

 

"Aestheticell Textbook" is an initiative launched by three students from National Chiao Tung University, aiming to improve the aesthetics of textbooks through crowdfunding. Rather than complaining about the constraints of the education system, they believe that taking direct action can make a change. If this experimental project can yield some results, it may urge the Ministry of Education and the publishing industry to reconsider redesigning the textbooks. This, in turn, could gradually change the structural issue that textbooks are viewed as low-cost basic materials.

“ Taking an extreme perspective, under compulsory education, if textbooks are the only books that children in remote areas have access to, then textbooks should not merely be considered as "basic materials" but rather "the best materials.””
 

RC has established two foundations, one for education and the other for arts and culture. "Aesthetic Textbooks (美感教科書)" serves as an intersection of these two foundations, and it is an important piece of the disruptive strategy in the field of education. Through "Library of Love (愛的書庫)", which provides homogeneous extracurricular reading materials to schools in both urban and rural areas, the utilization of these resources relies on the voluntary efforts of teachers. Therefore, we have also supported TFT (Teach for Taiwan), which selects passionate teachers to work in remote areas. We believe that healthy competition can enhance the drive for improvement. When it is not feasible to provide comprehensive teacher resources, the redesign of textbooks aims to ignite students' curiosity and stimulate their motivation for learning.

 

Therefore, although this proposal may seem unrelated to the necessities of life, such as food and shelter, it originates from the most basic educational setting. When children lack additional reading resources or stimulating experiences, at the very least, they have their textbooks with them every day. Under this premise, textbooks should not merely be regarded as "basic teaching materials," but as "the best teaching materials." After years of effort, "Aestheticell Textbook (美感教科書)" has gradually made an impact on policies. Through a harmonious and collaborative dialogue with the public sector, it has influenced changes and participation in the publishing industry, as well as the enthusiastic involvement of many young designers. Most importantly, it has instilled the belief that "the foundation of aesthetics lies in the basic aesthetics.”